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If you asked Santa for a gadget this year, the chances are that it was an iPod Nano that you pulled from your stocking on Christmas morning.
Retailers said these were the two most popular electronic items on Christmas wishlists, as many shoppers proved less inclined to splurge on larger items like LCD TVs and computers.
Dick Smith and Myer both nominated the iPod Nano MP3 player and Tom Tom navigation devices in their top three best sellers, followed by digital cameras and portable game devices.
The reason why iPods keep topping lists is that the technology is almost a basic commodity of life now to go into school bags along with pens and paper
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Accessories & Supplies, Camera & Photo, Car Electronics, Computers & Accessories, GPS & Navigation, Home Audio & Theater, Boat Electronics, Office Electronics, Portable Audio & Video, Security & Surveillance, Service & Replacement Plans, Televisions & VideoTechnology is always top of mind when people are buying Christmas gifts, and it cuts across all age groups from little kids to big kids, said Damian Glass, Myer corporate affairs manager.
He said the desire to experiment was an important driver when it came to choosing gadgets, so if a brand new iPod Touch or a new iPhone comes out, then people want to be the first to experience it, he said.
Shopping data from the Retail Association reveals 45 per cent of Christmas shoppers bought iPods and other MP3 players, although these trailed more traditional gifts such as books and clothing.
Last years stimulus handouts may also have helped to drive sales of big ticket items such as LCDs, game consoles and computers last year, said retailers.
According to Richard Uechtritz, chief Executive officer of JB HiFi, while the Wii console was a top seller last year, there were no standout products for this year that were on every shopping list. However computer games, MP3 players and televisions had all proved popular, he said.
Bing Lee\'s customers were also shopping for LCDs and plasmas as manufacturers bundled them up with consoles and blu-ray disc players
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